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Revolution not evolution

The Australian Entertainment
& Media Outlook 2014-2018

our thirteenth edition

The 2015 edition of the E&M Outlook will launch on 16 June 2015

To view the webcast of the Entertainment & Media Outlook launch visit www.pwc.com.au/emoutlook

The year that was: 2013

4.5 percent growth to $33.7 billion, made up of 4.4 percent growth in consumer spending to $21.4 billion and 4.8 percent growth in advertising to $12.3 billion

Our forecasts 2014-2018

3.4 percent total market CAGR to reach $39.8 billion, consumer spending 3.5 percent CAGR to reach $25.4 billion and advertising 3.1 percent CAGR to reach $14.4 billion

Special features

The changing nature of marketing

Our thanks

Thank you to the industry professionals who generously gave their time and insights in interviews to our team and to the data suppliers who supplied or supported data collection and forecasts: Ovum, Standard Media Index (SMI), Vision Critical and NPD. See a full list in the acknowledgements.

PwC has...

35 dedicated partners and staff who researched, wrote and produced this report and 3,575 working in entertainment & media globally

Features Commentary and analysis Segments Industry information