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Consumer and educational books

Authors:
Pauline Fredet, PwC Sydney
Jason Juma-Ross, PwC Sydney

Publishers have become more risk averse; cutting back on the number of home-grown books they invest in as a result of fewer physical book stores and reduced income.

Despite declines in consumer books print and audio, Australia’s book industry will see a positive turnaround from 2016 onwards, with the rise of consumer e-books.

Market definition

This segment is split between consumer and educational books and considers consumer spend in both electronic and print formats. Audio books are included under print books.

The consumer books category covers spending by consumers for personal use.

Educational books considers spending by schools, government agencies and students.

Books in electronic format, including library and institutional subscriptions to electronic book databases, are also included. Educational books do not include supplemental educational spending, administrative software or testing materials.

Professional books are not included in this segment.

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Introduction

Australian total market:

  • 5 year historical revenues
  • 5 year forecast revenues

for 11 E&M segments

Methodology

Special feature:

  • From right to left brain: The changing nature of marketing CMO roundtable
  • CMO point of view: David Morgan
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Premium access

$99 (incl. GST)

The content of free access plus:

Australia at a glance:

  • 5 year historical advertising revenues
  • 5 year forecast advertising revenues
  • 5 year historical consumer revenues
  • 5 year forecast consumer revenues

Our global perspective on trends shaping the industry

  • 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Special feature:

  • The changing nature of marketing: Marketers’ survey results

Cross media ownership matrix

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Chapters and special feaure add ons

$39 (incl. GST) each

Access to chapters and special features can also be purchased individually. Each chapter includes the sector brand map- a list of who owns what brand in the sector

Full access

$199 (incl. GST)

The content of the free and premium access plus:

Chapters:

Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air TV
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television