Total consumer magazine revenue will continue to fall over the forecast period as consumers turn to the wealth of free or cheaper content online.
Single sale copies through retail, rather than subscriptions, dominate circulation revenue making competition from online content fierce and the consumer magazine market highly susceptible to changing consumer tastes.
Advertising revenue is migrating towards digital media – the trend towards digitisation is supported by increasing broadband penetration, increasing tablet sales and Australia’s improving telecommunications networks.
This segment considers advertising spend in both traditional print and online magazines – either direct through magazine websites or via magazines distributed directly to a connected device (including PC's, tablets and smartphones). Magazines published under contract (custom magazines/contract or custom publishing) are included in the print advertising section.
Consumer spending includes circulation revenues and is split as spending by readers direct from retail outlets or via subscriptions in print and via downloads of individual copies or subscriptions delivered digitally direct to a mobile device.
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