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Consumer magazines

Michaelene Bassil, PwC Sydney
Christopher Moxey, PwC Sydney
Stuart Shinfield, PwC Sydney

Total consumer magazine revenue will continue to fall over the forecast period as consumers turn to the wealth of free or cheaper content online.

Single sale copies through retail, rather than subscriptions, dominate circulation revenue making competition from online content fierce and the consumer magazine market highly susceptible to changing consumer tastes.

Advertising revenue is migrating towards digital media – the trend towards digitisation is supported by increasing broadband penetration, increasing tablet sales and Australia’s improving telecommunications networks.

Market definition

This segment considers advertising spend in both traditional print and online magazines – either direct through magazine websites or via magazines distributed directly to a connected device (including PC's, tablets and smartphones). Magazines published under contract (custom magazines/contract or custom publishing) are included in the print advertising section.

Consumer spending includes circulation revenues and is split as spending by readers direct from retail outlets or via subscriptions in print and via downloads of individual copies or subscriptions delivered digitally direct to a mobile device.

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Australian total market:

  • 5 year historical revenues
  • 5 year forecast revenues

for 11 E&M segments


Special feature:

  • From right to left brain: The changing nature of marketing CMO roundtable
  • CMO point of view: David Morgan

Premium access

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The content of free access plus:

Australia at a glance:

  • 5 year historical advertising revenues
  • 5 year forecast advertising revenues
  • 5 year historical consumer revenues
  • 5 year forecast consumer revenues

Our global perspective on trends shaping the industry

  • 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Special feature:

  • The changing nature of marketing: Marketers’ survey results

Cross media ownership matrix


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Access to chapters and special features can also be purchased individually. Each chapter includes the sector brand map- a list of who owns what brand in the sector

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The content of the free and premium access plus:


Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air TV
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television