Login  |  Redeem voucher  |  Buy online access  |  Buy hard copy  |  FAQ 

Free-to-air television

Keth McLelland, PwC Sydney
Brett Fairbank, PwC Melbourne
Sue Horlin, PwC Sydney

The regulatory environment will play a prominent role in the competitive landscape as the proposed abolition of the ‘75 percent reach’ and ‘two out of three’ rules has encouraged consolidation talks between players in the market.

The popularity of ad-skipping video recorders continues to prompt innovation in integrated advertising and also to increase the desirability of live sports broadcasts on free-to-air.

Market definition

The free-to-air (FTA) or broadcast television market comprises advertising revenues generated by terrestrial TV, less agency commissions and discounts. It excludes advertising on mobile TV and websites, which is included in the internet chapter. Terrestrial FTA broadcasts are defined as those that can be received through an ordinary TV set, even if viewers can also receive such networks through a cable, satellite or digital terrestrial TV (DTT) service. In certain Asia-Pacific and global territories, revenues include public TV license fees.

To continue reading, please login, or update your access via "Buy online access".

The following subscription options are available:

Free access



Australian total market:

  • 5 year historical revenues
  • 5 year forecast revenues

for 11 E&M segments


Special feature:

  • From right to left brain: The changing nature of marketing CMO roundtable
  • CMO point of view: David Morgan

Premium access

$99 (incl. GST)

The content of free access plus:

Australia at a glance:

  • 5 year historical advertising revenues
  • 5 year forecast advertising revenues
  • 5 year historical consumer revenues
  • 5 year forecast consumer revenues

Our global perspective on trends shaping the industry

  • 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Special feature:

  • The changing nature of marketing: Marketers’ survey results

Cross media ownership matrix


Chapters and special feaure add ons

$39 (incl. GST) each

Access to chapters and special features can also be purchased individually. Each chapter includes the sector brand map- a list of who owns what brand in the sector

Full access

$199 (incl. GST)

The content of the free and premium access plus:


Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air TV
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television