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Music

Authors:
Joan Lee, PwC Sydney
Christina Venchiarutti, PwC Sydney
Jeremy Thorpe, PwC Canberra

The strong growth in the music market is driven by a plethora of entrants into the digital music space - particularly US companies looking to establish a global footprint, including Spotify and Beats Music.

Australia’s live music sector remains an active one, however a fluctuating dollar and cooling festivals market means that international touring is no longer a guaranteed success.

Market definition

This segment considers consumer spend on music and is split between recorded music and live music played at concerts.

The recorded music component is split into physical and digital elements:

  • Physical includes any retail or purchase of compact discs or vinyl records including albums and single sound recordings.
  • Digital consists of any music distributed digitally to connected devices (including PCs, tablets, smartphones and dedicated music players) and includes any music downloaded via app stores or licensed services. Revenue from subscription streaming services is also included.

All consumer spend is measured at the retail level which can be substantially higher than the wholesale or trade value revenue often reported.

The recorded music market does not consider advertising generated by internet radio services/music publishing.

For live music, consumer spend on tickets is included however merchandise is not included.

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Introduction

Australian total market:

  • 5 year historical revenues
  • 5 year forecast revenues

for 11 E&M segments

Methodology

Special feature:

  • From right to left brain: The changing nature of marketing CMO roundtable
  • CMO point of view: David Morgan
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Australia at a glance:

  • 5 year historical advertising revenues
  • 5 year forecast advertising revenues
  • 5 year historical consumer revenues
  • 5 year forecast consumer revenues

Our global perspective on trends shaping the industry

  • 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Special feature:

  • The changing nature of marketing: Marketers’ survey results

Cross media ownership matrix

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  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air TV
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television