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Newspapers

Authors:
Luke Domrow, PwC Sydney
Lucia Harvey, PwC Melbourne
Scott Walsh, PwC Sydney

Similar to other regions, the Australian newspaper sector is trying to balance impressive growth in digital circulation against continuing declines in total circulation. As high-profile titles continue to lose readers of their print editions, publishers have taken serious measures to adjust, including downsizing print editions and enacting cross-platform newsroom integration to improve digital propositions.

While digital advertising has been more encouraging, it is expected to represent only a third of advertising revenues for newspaper publishers by 2018.

Australian publishers will also continue to face increased competition from overseas English- language publishers, such as the UK’s Guardian and Mail Online which have launched Australian online editions.

Market definition

This segment considers advertising spend split by print and digital, with digital covering all advertising on newspaper websites and mobile device apps.

Consumer spend on circulation is also measured and split by print (newsstand purchases) and digital (subscriptions and payments for newspapers delivered direct to connected devices – PC's, tablets, and smartphones, including fees to access online content).

The segment considers all daily newspapers including weekend editions issued by publishers of daily papers. Advertising in free daily newspapers is included, although free weeklies are not included.

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Introduction

Australian total market:

  • 5 year historical revenues
  • 5 year forecast revenues

for 11 E&M segments

Methodology

Special feature:

  • From right to left brain: The changing nature of marketing CMO roundtable
  • CMO point of view: David Morgan
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The content of free access plus:

Australia at a glance:

  • 5 year historical advertising revenues
  • 5 year forecast advertising revenues
  • 5 year historical consumer revenues
  • 5 year forecast consumer revenues

Our global perspective on trends shaping the industry

  • 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Special feature:

  • The changing nature of marketing: Marketers’ survey results

Cross media ownership matrix

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Access to chapters and special features can also be purchased individually. Each chapter includes the sector brand map- a list of who owns what brand in the sector

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The content of the free and premium access plus:

Chapters:

Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air TV
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television