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Paul Monkus, PwC Melbourne
Matt Fish, PwC Melbourne
Sam Lobley, PwC Melbourne

The growth of smartphone adoption coupled with the rise of streaming music services will increase pressure for traditional Australian broadcasters over the forecast period, cannibalising listening hours and advertising spend.

Broadcasters are responding by forming partnerships with streaming music businesses which should put them in good stead for integrated advertising sales over the forecast period.

Audience measurement for online and mobile listening is a crucial issue facing the industry in the next five years.

Market definition

The radio segment includes all advertising spend on radio stations and radio networks. Advertising spend is tracked as net of agency commissions, production costs and discounts. Public radio license fees are included where applicable (in EMEA and APAC). Subscription revenue generated from satellite-delivered radio is considered in North America only. Radio advertising includes internet radio advertising.

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  • Consumer and educational books
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