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Subscription television

Authors:
Carolyn Cosgrove, PwC Sydney
Daniel Maurer, PwC Sydney
Andrew Parker, PwC Sydney

Foxtel has secured a near monopoly in the Australian subscription TV market. Competition will continue to grow from IPTV players such as Apple TV which are increasing the overall subscription TV market.

Anti-siphoning legislation will continue to limit the number of subscribers and exclusive sports broadcasting on premium subscription television.

Content and lower price points for internet- delivered offerings will be the keys to subscriber growth to 2018. Opportunities to source exclusive content may be triggered from future changes to the output agreements that free-to-air TV networks have with major studios.

Market definition

Subscription television (STV) refers to TV network services broadcast via cable (analogue or digital), satellite or other means and includes the delivery of content over the internet (IPTV) either directly to a TV or via a set-top box. IPTV households receive TV programming primarily via a telecoms operator wholly or partly using managed internet protocol (IP) TV technology.

Under this definition IPTV does not include video transmitted over-the-top (OTT) such as YouTube or catch-up TV, which are largely advertising-supported.

Consumer revenues from transactional video on demand (TVOD) services (such as Apple TV) and subscription video on demand (SVOD) services (such as Netflix and Foxtel's Presto) are included under IPTV. This revenue is also included in the filmed entertainment segment of the Outlook but is removed at the total level to avoid double counting.

This segment comprises consumer spending on basic and premium TV subscriptions for cable, satellite and IPTV services, including incremental or stand-alone revenues from video on demand (VOD) and pay-per-view (PPV) services.

This segment also comprises revenues from advertising on subscription TV services.

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Introduction

Australian total market:

  • 5 year historical revenues
  • 5 year forecast revenues

for 11 E&M segments

Methodology

Special feature:

  • From right to left brain: The changing nature of marketing CMO roundtable
  • CMO point of view: David Morgan
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Australia at a glance:

  • 5 year historical advertising revenues
  • 5 year forecast advertising revenues
  • 5 year historical consumer revenues
  • 5 year forecast consumer revenues

Our global perspective on trends shaping the industry

  • 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Special feature:

  • The changing nature of marketing: Marketers’ survey results

Cross media ownership matrix

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Chapters:

Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air TV
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television