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Australian entertainment and media – At a glance

Review of 2013

Total Australian entertainment and media spending grew by 4.5 percent in 2013, compared to a growth of 5.2 percent globally and 5.9 percent in Asia-Pacific.

Consumer spending strengthened in 2013 to grow by 4.4 percent, in large part due to good performances by the interactive games sector, internet access – especially mobile data – and subscription television, including IPTV.

The advertising market also enjoyed better growth than it has had for the previous two years, growing by 4.8 percent on 2012, however these revenues are spread over more players and channels and media experiences ongoing fragmentation. Internet advertising again experienced the most growth, increasing by a rampant 20.3 percent.

The next five years

PwC expects Australia’s total entertainment and media market to grow at a 3.4 percent compound annual growth rate from $33.7 billion in 2013, to reach $39.8 billion in 2018. Consumer spending continues to dominate the entertainment and media market and is expected to grow to $25.4 billion by 2018, a compound annual growth rate of 3.5 percent. We expect interactive games to be the fastest growing consumer sector, with a 7.6 percent compound annual growth rate and internet access to remain the largest sector, reaching $12 billion by 2018.

Advertising spending is expected to reach $14.4 billion by 2018, a compound annual growth rate of 3.1 percent. Separate from this expenditure, we expect to see continued migration of marketing budgets from ‘paid’ i.e. external media-owned channels to brand ‘owned’ i.e. internal channels. By 2018, we expect internet advertising will be the largest advertising sector, reaching $5.7 billion.

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Introduction

Australian total market:

  • 5 year historical revenues
  • 5 year forecast revenues

for 11 E&M segments

Methodology

Special feature:

  • From right to left brain: The changing nature of marketing CMO roundtable
  • CMO point of view: David Morgan
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The content of free access plus:

Australia at a glance:

  • 5 year historical advertising revenues
  • 5 year forecast advertising revenues
  • 5 year historical consumer revenues
  • 5 year forecast consumer revenues

Our global perspective on trends shaping the industry

  • 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Special feature:

  • The changing nature of marketing: Marketers’ survey results

Cross media ownership matrix

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Chapters:

Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

  • Consumer and educational books
  • Consumer magazines
  • Filmed entertainment
  • Free-to-air TV
  • Interactive games
  • Internet
  • Music
  • Newspapers
  • Out-of-home
  • Radio
  • Subscription television